South West New Zealand contains many of the natural features which contribute to New Zealand’s international reputation for superlative landscapes: its highest mountains, longest glaciers, tallest forests, wildest rivers and gorges, most rugged coastlines and deepest fiords and lakes. As one of the most extraordinary natural places on the planet, characterized by its natural beauty and outstanding biodiversity, ecosystem and geological values combined with significant economic value the region requires a singular, focused position within the travel industry.